Multidisciplinary designer
and art director specialising in brand identities and flexible visual systems. The work spans strategy, brand architecture and visual language — translating a brand’s goals and values into clear design principles, then connecting typography, imagery, motion and digital behaviour into a coherent visual system.

Experience spans market-leading companies and independent brands, adapting the process to different scales, structures and business needs. It combines hands-on design with creative direction across 2D, 3D, motion, digital campaigns and out-of-home. The focus is on developing identities that remain recognisable across different formats, teams and stages of growth.

The approach is centred around creating flexible identity systems that balance consistency with evolution. The work explores how a clear visual foundation can create space for experimentation, new interpretations and future growth — allowing a brand to stay coherent while continuing to develop over time.